10 Best eCommerce Solutions for Small Businesses in 2023

Are you considering opening an eCommerce store for your small business? There are a range of solutions to choose from - each with their own advantages and drawbacks. If the goal is to launch an effective eCommerce store, there are numerous options to consider.

Platforms with intuitive user interfaces that convey your brand identity and promote more sales are the ideal options. Furthermore, these services provide marketing tools to expand your audience and simplify operations.

1. Wix

Wix is a leading global software platform that enables small businesses to operate online, with millions of registered users across 195 countries. It was founded on the belief that everyone should have access to the internet.

Wix offers a suite of web-based applications designed to assist its users in connecting with their customers, automating their work and expanding their businesses. These include Ascend by Wix for designing and maintaining websites; Corvid by Wix as a marketing automation tool; and Wix Answers as a support infrastructure allowing users to provide assistance across various channels.

Wix also provides SEO plans to its website owners to help boost their visibility and drive more visitors to their pages. These packages cover target keywords, content strategy, link building, and more to maximize success.

2. BigCommerce

BigCommerce is a widely-used ecommerce platform that offers various useful features for online merchants. Additionally, its strong security infrastructure and excellent customer support make it an attractive option.

BigCommerce can assist entrepreneurs of any skill level succeed in the ecommerce business. It features an easy-to-use drag-and-drop page builder visual editor as well as elegant, niche-specific themes that are fully customizable to help create a standout website.

One of the key advantages of BigCommerce is its capacity for connecting buyers across various channels, such as Facebook, Instagram and Pinterest; plus it has direct integrations with popular marketplaces like Amazon and eBay.

BigCommerce boasts impressive SEO tools to help you rank higher in search engines. Furthermore, its blog module makes it simple to post engaging content that will drive more visitors to your website.

3. Squarespace

Squarespace is an user-friendly website builder that provides a range of features. These include a drag-and-drop website editor, stunning templates, as well as access to marketing tools.

One of the most crucial elements for any successful website is Search Engine Optimisation (SEO). With Squarespace, it's simple to create a sitemap, add a title tag, and set up 301 redirects that will boost your rankings on search engines.

Another outstanding feature of Squarespace is its analytics program, which lets you monitor site traffic and sales. You can view information such as unique visitors, page views, and traffic trends in real-time.

Squarespace boasts a mobile-first design, guaranteeing your content looks great on both desktop and mobile devices. Plus, they provide preview mode on mobile so you can fine-tune your design accordingly.

4. WooCommerce

WooCommerce is an acclaimed ecommerce solution that boasts a robust set of features. Businesses can easily launch an online store using WordPress without the need to hire a web designer, giving them access to a comprehensive suite of ecommerce capabilities.

It is one of the world's most popular ecommerce platforms, powering over 30% of all online stores. Plus, it's free and straightforward to set up.

This has attracted millions of businesspeople. Thanks to this platform, individuals can quickly create websites and begin selling products within days.

WooCommerce's intuitive analytics system makes tracking key metrics for ecommerce startups easy. From total sales and order totals to customer information, WooCommerce provides all the essentials necessary to keep your store running efficiently.

5. Magento

Magento is one of the most prominent and reliable open-source e-commerce solutions available today. Powering over 20% of all online stores, Magento provides exceptional scalability, performance, and feature set.

Magento allows you to quickly and easily design a unique online store that looks and feels exactly how you desire. Furthermore, the platform is mobile-friendly and provides excellent customer service.

It also offers a suite of marketing tools to help boost sales and promote your brand. For instance, its segmentation feature allows you to target consumers based on their cart or purchase history. Furthermore, you can utilize it for sending personalized messages, up-sells, and cross-sells.

6. Magneto

Magneto is an anomaly with the power to manipulate both natural and artificial magnetic fields. His powers extend far beyond mere metal and magnets, enabling him to alter matter's chemical composition.

He can use his abilities to levitate objects and people by creating an electromagnetic field with reversed polarity from that of Earth. Additionally, he is capable of flying at high speeds and for long distances with these same powers.

He can perceive the electromagnetic aura emitted by all living things and can observe its proximity to larger inanimate objects like planets.

7. Shopify

Shopify is a widely-used eCommerce platform that's user-friendly and customizable to fit your individual needs. Plus, it boasts an impressive list of features as well as excellent community support.

The platform is highly scalable and designed to accommodate businesses of all sizes, from startups to large enterprises. It provides a range of plans from basic to advanced that are tailored to your business requirements.

Its ecommerce website builder and SEO tools are both incredibly useful for small businesses trying to get their products in front of potential customers. Furthermore, it can be utilized for marketing purposes as well as tracking data and metrics that help you better understand your business and grow it.

Third-party integrations can facilitate automation of processes, enhance customer experience, and boost revenue. Common examples include accounting, shipping, inventory, ERP, CRM, marketplaces, marketing tools, payments processing systems, and social media presence.

8. WooCommerce Plugins

If you are using WooCommerce for your online store, there are a variety of plugins that can help maximize its potential. These could include faster checkouts or additional search options.

WooCommerce plugins can enhance customer experience and boost conversion rates. A well-crafted plugin will also give customers all of the information they need to make informed purchases.

Enhancing sales is essential for any e-commerce business. A powerful email marketing strategy can be the catalyst that propels sales growth.

OptinMonster is an ideal plugin for converting visitors into subscribers and expanding your email list. It also assists in monitoring user behavior and sending emails to reduce cart abandonment rates.

9. Shopify Add-Ons

Shopify offers a range of add-ons that can make running an online store more efficient and productive. From marketing tools to payment gateways, these apps will enable you to expand your business and increase sales.

Many of these apps are free, but some may require a nominal charge. If you want to boost your business' productivity and revenue, investing in these tools could be worth the effort.

Shopify offers thousands of add-ons in the app store that can help improve your store's performance and boost customer engagement. Furthermore, these tools simplify processes by automating them, which in turn lowers costs for your business.

10. WooCommerce Analytics

WooCommerce Analytics gives you a detailed view of your website's performance, enabling you to make more informed decisions and increase sales.

It provides user-friendly analytics reports, such as Top Products, Conversion Sources and SEO Performance.

You can utilize the Customer Report to monitor customer behavior and shopping patterns, helping you provide an exceptional customer experience.

If you want even deeper insights, the Analytics Product Report can provide invaluable assistance. This report allows you to view all products sold within a specified date range and then compare their performance against one another to spot emerging patterns.